Mahindra and Mahindra is the leading firm in the utility vehicle segment of this country. It has a several SUV models in its fleet, which are still dominating the market and has earned the top slot for their manufacturer. Now, this automobile firm has added one more product to its line-up, which will be competing in the relatively new compact SUV segment. It is the most awaited Mahindra TUV300 , which is set out to strengthen the company's foothold in this sector. Introduced in seven trim levels, this sports utility vehicle is powered by a 1.5-litre mHawk80 diesel engine.
The heavy built sports utility vehicle is Mahindra’s answer to the newly launched and some old players in the SUV markets such as Hyundai Creta, Nissan Terrano, Renault Duster, Ford EcoSport and several others. Indian SUV market is at its very peak in recent years with the small or entry car market is on a low. However, Mahindra’s SUVs are also quite a hit among the consumers already but the intensifying competition now a days will compel the biggest of the companies to work harder to ensure their share in the total sales for SUVs. And to make the matters interesting, Maruti Suzuki S-Cross is also coming in a next few days.Mahindra different from others is its affection towards muscular designs they impose in their vehicles, so this is not quite a very surprising thing that the new SUV from Mahindra looks like a battle tank. However different may they be from the rest, there is no denying on the fact that Mahindra has known the pulse of Indian consumers more than the ‘outsiders’ which makes it hold its special place in the market despite the entry and exit of many companies.
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